Back to Basics: What is Social Networking?

I understand that this is a question that has been very well answered a million times before and I'm sure you're thinking to yourself, why not just check Wikipedia for the definition (which is not necessarily a bad idea).

But for those of you who would like to watch a succinct, yet fun way of looking at the very definition of social networking here's a simple presentation created by Common Craft that has been doing the rounds of the blogosphere.

What's also fascinating is how the video draws the distinction in simple terms, between the two prominent reasons behind why we network - social and professional.

You can share this video using embed code from one of these hosts:
You Tube  |  MetaCafe  | Daily Motion  | DotSub  |  Blip.tv

The above video has been created by Lee LeFever and his team at Common Craft, who have also worked on other similar gems, helping users understand the complex world of RSS, Wikis, etc... in plain english. Care for more:

* RSS in Plain English (3:43)
* Social Bookmarking in Plain English (3:25)
* Wikis in Plain English (3:52)