LinkedIn Answers Roundup: Topics on blogging and community building
What started off as a weekly pick of a popular question from LinkedIn Answers is now becoming a tough job of making our weekly pick with so many interesting questions popping up. So, this week, we’re featuring two questions from the blogging community along with an assortment of responses to the question itself. Interestingly, both these resulted in blog posts with the authors/respondents’ point-of-view:
* Robyn Tippins, Community Manager at MyBlogLog at Yahoo! says on her blog:
Check out the responses, already, after 12 hours, to my question. I came from my blog post and the rest all came from my 200-ish LinkedIn contacts.
Is that typical? Do people normally get this large of an answer to a question or is it that this was just a great question that lots of people wanted to answer?
Either way, very cool. This will help me a great deal in my talk.
Robyn, I’ve had great responses the last few times I posed a question to my professional network (here and here). Could the fact that you are a community manager have something to do with it? :) But, I digress. So here’s the question that Robyn asked her professional network on LinkedIn, while preparing for a talk she’s working on:
Floriana Mulazzi, Marketing and Communication Manager
One of the most rewarded and most powerful blog and web community in Italy (and not only), is the Ducati Motor one. Very engaging, sincere, honest, it’s been one of the first born in Italy and increased the success of the company since the early 2000. It is studied in the best economics universities as a successful case study.
Francois Gossieaux, Entrepreneur, marketing enthusiast, strategist & innovator
eBay has a well documented case of successful customer communities in Germany. Intuit has well documented customer communities. Harley Davidson uses customer communities as part of their new product development very successfully.
WebMD, CarSpace, Samsung, etc…
Jake McKee, Founder & Lead Strategist at Ant’s Eye View
Well, I’m biased, but I really am impressed by the various community activities that LEGO has done and continues to do – from developing relationships on existing fan sites to the multitude of activities on LEGO.com for kids, to projects like LEGO Factory, etc.
Macromedia used to be my shining example of how to engage your consumers. I think the efforts have taken a hit post-Adobe merger, but they seem to be trying to find themselves again. I think they do a great job overall of engaging users, much of it behind the scenes in the product development process.
Lastly, I recently met with a friend from The Economist magazine - they’re trying a HUGE amount of social/digital strategies to see how to best marry print with web with social. Watch these guys – they’re not getting enough recognition for the stunning amount of work they’re doing.
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Karl Long, Web/Social Media Integration Manager at Nokia, writes on his blog:
Someone on LinkedIn just posed this question “How can one make Blogs more enjoyable or What is that you do to maintain the popularity/readership of your blog?“. Here are my thoughts on this, this may not be all that leads to a successful blog, but these are for me pretty essential ingredients: Focus, Passion, and Originality.
(to be continued next week)
It’s great to see how LinkedIn Answers is fueling the knowledge network that revolves around us and mentioned above are just two such examples. The blog will explore similar questions from different categories on a weekly basis and you can check those posts out under the “Answers” category on the blog.
Leave a comment if you’ve been impressed with any particular question on LinkedIn Answers or if you’d like us to feature any particular category of questions.
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