Redefining News for your company – LinkedIn News
In this post, I’d like to focus on the salient features of LinkedIn News since a lot has already been said about it this past week. As you’re probably aware of, your LinkedIn Network is a valuable resource that enables you to draw on the collective wisdom of your colleagues, business partners and others in your professional world. LinkedIn Answers was the first step in fulfilling that goal and with LinkedIn News we’re taking it to the next level.
LinkedIn News starts by delivering news about key daily topics: your company, products, industry, and competitors, drawn from more than 10,000 publishers and blogs. Then, we use the wisdom of your “crowd” of colleagues to determine the handful of articles that are the most important to your business — the articles you need to read each day. LinkedIn News Beta is currently available to a select group of users, and will be expanded to all LinkedIn members in the new year.
Here are some of the basic elements of LinkedIn News you’ll notice:
1. Company News Snapshot:
The first thing that draws your attention when you log into LinkedIn is the minimalist LinkedIn News summary section that has the five most widely read articles in your company network. We regularly cycle through the Top 5 news articles in the following four categories:
* Most popular
* Latest about your company
* Latest about other companies in your space
* Latest about your industry
2. There’s more — a lot more News:
For those of you who’d like to see more than the five relevant, most widely read articles in your company network; no worries. We have hundreds of thousands of news articles and blog posts that you can check out as you click through. We even have them arranged by the most read every (a) day, (b) week or (c) past two weeks.
Our goal with LinkedIn News is to help over 17 million professionals (as of Dec 2007) fully utilize their network to increase their work productivity. LinkedIn News is designed to ensure that professionals see what they need to know each day to be more effective and clued in to what others in their networks are thinking about. It ensures that the most relevant and urgent news are top of mind for professionals as they start their work day.
Let me know if you’ve any feedback or suggestions. Feel free to leave a comment.
Tags: allen-blue, allen-blue-linkedin, linkedin-news
trackback
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Magnus December 14th, 2007
Hi,
Please, remove this useless feature. For LinkedIn to believe that you would be able to serve me news better than I can is ludicrous. Use Bloglines instead! At the very least, make it easy to disable and I will never see it again.
/Magnus
Jonathan Woodward December 16th, 2007
Another interesting extension would be to also display the latest blog entries from your (1st) network
i.e Latest from your network
Peter December 17th, 2007
There is no News section on my homepage, why?
Boaz Ronkin December 18th, 2007
Great job! You should consider tying in the Specialties field in my profile, so that it is better utilized. Instead of a free flowing text, let me enter individual specialties (you can auto-suggest as I type, based on other users’ entries). Then match News against those specialties that will promote my career growth (ie. Classes, tutorials, etc).
CJR December 18th, 2007
its a good news feed, but not something I want from my linkedin page. Can you please make this module optional (allow me the ability to remove from my page)?
GWS January 9th, 2008
The news beta lists a bunch of articles that I would never read and I don’t think anyone else in my network would either. I am confused about how linkedin chose these articles for me or my network. A better explanation of this right next to the news heading might be good. Why not let linkedin users post articles ourselves for our immediate network to see? That would be much more relevant. This feature would show the true “most read” articles in my network.
DP January 14th, 2008
How do I turn off the news feature? None of the news are about my company so this is not very useful to me…
Nina Camp January 20th, 2008
Comment above -
I am confused about how linkedin chose these articles for me or my network.
I am also confused about how LinkedIn chose these articles. I just spent time on the facebook site shutting down the security leaks and the offline tracking of sites that I visit.
You are guessing or you are tracking. Either way, I am not impressed.
Please explain in more detail how you have chosen this information to include on my homepage and how you know which articles my colleagues are reading.
Jon Sagara January 27th, 2008
How can I remove the News feature from my home page? It is useless to me.
Thank you,
Jon Sagara
Helene Hiller February 24th, 2008
How can I customise which news appear on my home page? I am more interested in latest news from another industry.
Christian Stærk February 24th, 2008
I am receiving News from one of my former employers and this is really not relevant for me any longer.
Please make it possible to opt out for this feature.
Randy Kolb February 25th, 2008
Ouch! This was bad. I’ve tried to overlook it since it started appearing on my LI home page, but it’s getting annoying. Truthfully, I think an RSS portlet would be more beneficial but I know you need to work within the constraints of your architecture.
Please allow me the option of adding or removing this feature. And add modification to the list, while I’m asking. In the mean time, please take it off the shelf.
Thx
Burt March 10th, 2008
Add me to the list of people looking for a way to remove the “news” feed.
clomaicksok December 18th, 2008
Hi people
As a fresh blog.linkedin.com user i just wanted to say hello to everyone else who uses this forum :>
Onoyko January 12th, 2009
Good article. Many thanks to the author!
John Simpson January 26th, 2009
I also want to have this feature removed. It is displaying new for a company I used to work for and don’t too much care for.
Mario Sundar January 27th, 2009
@John,
Sorry to hear that you’re not mapped to the appropriate company. Please share details on which company it is and I’ll remedy it at the earliest.
Mario from LinkedIn