The New York Times gets LinkedIn
We’re glad to announce the launch of our strategic relationship with NYTimes.com that will allow readers to receive targeted news articles based on their unique attributes. In addition, they’ll also be able to share and discuss articles they read on NYTimes.com with other LinkedIn members in their network.
Below is a quick overview of the two features and how you can make use of them, both on LinkedIn and on the NYTimes.com site (NYT):
1. Receive targeted news headlines on NYT
With the LinkedIn-NYTimes.com relationship, members can now receive targeted headlines in every article of the Business & Technology sections (not the homepage) based upon that member’s profession and industry, providing users with the most relevant and valuable content for their profession.
LinkedIn will power a targeted headline feature on NYTimes.com’s Business and Technology pages that will highlight the five latest Times articles relevant to readers based on the non-personally identifiable attributes of their LinkedIn profile (see image below to the right of the article).
For example, LinkedIn members who work in the energy sector will have the option to get relevant, targeted Times stories that cover the energy industry.
2. Share NYT articles on LinkedIn
The second feature we’re announcing today enables you to share any article you read on NYT with your LinkedIn Company Network. This feature is incorporated into the “Share” tool on all article pages in the New York Times site.
Once you click on the Share icon, you’ll have the option to share that article either with your company network or select individuals in your LinkedIn network.
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This is yet another way you can add value to your LinkedIn experience both on and off our site by leveraging the power of your professional network.
For more information on the announcement, please check out the New York Times’ press release as well as our joint announcement on the NYTimes site. Feel free to leave your comments right here on the blog.
Tags: scottroberts
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Greg Tingle July 21st, 2008
I think its an excellent fit, and it appears that many in the news business business think so also.
Greg Tingle
Derek Tumolo July 22nd, 2008
I would love the ability to share outside my company network, and share to all of my connections. I’ve seen articles that werent particularly relevant to my current company, but past colleagues might enjoy them. However, it didn’t warrant a direct email, and you dont offer an option to passively share to your network.
Great stuff though!
babak hosseinzadeh July 23rd, 2008
Big fan of LinkdIn…
With regards to this integration, I would like to make the following suggestion/observation:
I am a little confused about the purpose and value of the new widget on NYT.
I am already an NYT subscriber and receive daily articles based on my NYT profile/preferences. If I were to guestimate the relevancy rate of NYT articles for me, it would range between 25% – 30%.
Peeking at the list of my recommended articles under (”NEWS for Technology Professionals”) – Powered by LinkedIn – they were 100% irrelevant. (It gives you good marketing though :-)
This bring me to the general issue of your capability for personalization and recommendation. My suggestion is to improve/implement better subscriber monitoring and intelligence (beyond personal preferences, keyword searchs…) to enable real-time targeting of content with much more precision.
At a time when all of us are drowning in more and more redundant content, this would create distinct value…
Finally, it would be more useful to allow selection of connections when sharing articles…I don’t know who owns the widget, but maybe you can pass that along.
Mario Sundar July 30th, 2008
Thanks for all your feedback!