Finding two of your biggest clients on LinkedIn – Dave Smith, CEO Mediasmith
Continuing our series of posts on how LinkedIn has made a difference in users’ careers, let’s focus our attention today on the advertising industry. Dave Smith is the CEO of Mediasmith, a media planning and buying agency, who found two of his biggest clients on LinkedIn.
Here’s what Mediasmith does (via LinkedIn Company Profiles)
The company offers emerging technologies consulting and implementation, search engine marketing and search engine optimization, media consulting, and audience development consulting and implementation services. It operates through TV, radio, print, out-of-home, and interactive media in the United States and internationally. The company was founded in 1989 and is based in San Francisco, California.
LinkedIn User Snapshot
Who: Dave Smith, CEO of Mediasmith (San Francisco)
How: Imagine finding two of your biggest clients on LinkedIn, one of which turns out to be your single biggest piece of income. That was Dave’s experience on LinkedIn, largely enabled by how he used LinkedIn. Hear him describe it in his own words below.
LinkedIn Tip from Dave
Using LinkedIn’s WebMail Importer
- Use webmail import to see, in seconds, all the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network.
- Upload a contacts file from Outlook, Palm, ACT!, or Mac Address
- View our list of your colleagues and classmates that are already on LinkedIn.
(Source: LinkedIn Learning Center)
trackback
http://blog.linkedin.com/2008/07/31/finding-two-of/trackback/
Amir Khan August 1st, 2008
wow thats great..I think Linkedin is one of the best website for business networking.
PR NY August 3rd, 2008
Thank you for this post. One would imagine that those in the media or creative fields would use LinkedIn to find client resources.
Such resourcefulness and proactivity is impressive.
Hope to read more anecdotes like this. It has the potential to offer ideas to others wishing to market similar services
Alfredo Muccino August 9th, 2008
Great job, Dave!
Social Networks are a key component of most successful branding campaigns. This is due in great part to the viral quality of social media – and because it enhances search engine optimization. As the Chief Creative Officer at Liquid Agency – a Brand Marketing firm in San Jose, CA – I am tasked with helping develop marketing strategies for many diverse clients – lots of whom are heavily involved in online communications. LinkedIn is probably the Social networking site we recommend most often. We feel that it is one of the tools that is emerging as a requirement for successful branding programs. It is a great way to connect with targeted audiences and to find people that may be crucial to a company’s success. I love using it myself – and have found it to be a wonderful business tool…and one that keeps improving.
Alfredo Muccino
Chief Creative Officer
liquidagency.com
Ed Autry August 29th, 2008
I’ve found LinkedIn to be an outstanding professional networking destination. Contact cross many lines and it’s amazing how often those lines actually ‘criss cross’, as you discover that two of your contacts whom you thought were totally unrelated actually belong to a common organization, religion, or group.
In the process of promoting my new website (www.EdAutryVoiceovers.com) I’ve found LinkedIn to be an invaluable asset.
Many thanks,
Ed Autry
Voiceover Artist