CNBC gets LinkedIn
Quick Update: Check out both Dan Nye’s question on LinkedIn Answers as well as a CNBC interview he gave earlier today around the partnership. Check out Dan’s interview here.
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Today, I’d like to announce the start of our collaboration with one of the most recognized leaders in global business news – CNBC! This collaboration includes CNBC integrating LinkedIn’s community and networking functionality into CNBC.com, enabling users to share and discuss news with their professional networks.
Here are the three broad implications of the CNBC-LinkedIn collaboration for our users:
1. On LinkedIn: LinkedIn’s rapidly growing user base of over 27 million professionals now have an opportunity to both consume as well as share with their professional network, breaking business news & content from CNBC that ranges from articles and blogs to financial data and video content.
2. On CNBC.com: As a regular CNBC.com user, you’ll start seeing LinkedIn’s community and networking functionality integrated on CNBC.com (for e.g. sharing CNBC articles with your professional network on LinkedIn or finding out who in your network connects you to the companies you read about).
3. On CNBC: Community-generated content from LinkedIn will also be broadcast on CNBC programs. These include survey results and on-air Q&A with CNBC anchors, reporters and guests.
These are the three areas we’re planning for in our collaboration with CNBC in the coming months. We believe this will help our users stay on top of the latest in their field of business and more importantly, will enable them to share that information with their professional network — at the speed of business.
In the spirit of community involvement, I would like to ask you, our members, what ideas you may have for how CNBC and LinkedIn can work together to help you. Please submit your answers here.
Dan Nye
CEO, LinkedIn
trackback
http://blog.linkedin.com/2008/09/03/cnbc-gets-linke/trackback/
Scott Hepburn September 3rd, 2008
Intriguing news, Dan. Can’t wait to see how this plays out. LinkedIn has always been the top dog for businessness social networking, but Facebook has been making moves lately. This could boost LinkedIn’s value. Thanks for sharing.
Christine Peiffer September 3rd, 2008
That’s a great feature, I wonder if we will be able to cross references our groups? Could generate interesting discussions.
Christine
Brett A. Scudder September 3rd, 2008
Good day to you Mr. Nye,
This is truly some good news and one that will come in very useful for LinkedIn members. I commend you on your efforts to bring these new integration, features and future vision for the network and I hope it will not be at a loss for some of the already existing features of the site.
I have noticed that with every new enhancement and features being added we’ve been losing on the functionality and use of the network.
We apprecilove your continued vision and goals for the network and I simply ask that the value not get lost in the integration of these new features and plans.
Keep up the good work.
Thank you and have a great day,
~Brett A. Scudder~
George Levy September 4th, 2008
I think this is very interesting move by both LinkedIn and CNBC. I’m definitely looking forward to seeing how the partnership develops and how they integrate CNBCs content with LinkedIn’s functionality.
Amir Khan September 4th, 2008
Dan, that’s great. I’m sure now users would be able keep their selves more updated regarding businesses. Also access to “information” would be far more easy.
Steven Burda September 5th, 2008
CNBC is just an example… every other major network will be on Linkedin soon!
- Steven Burda, MBA // Mother Teresa of Networking //
Asif Saeed Khan Lodhi September 7th, 2008
It would be interesting if LI members could be informed about topics of the upcoming CNBC TV programmes/shows that they could participate in and contribute to with their expertise. This way CNBC would get related content from LI’s (from Q&A for example) and LI members’ profiles could get promoted on CNBC and perhaps they could also make money from CNBC and perhaps LI could get his commission of the deal. That would be beneficial to all involved. It would be important for LI to integrate all available payment methods such as Western Union, Wire Transfer, etc. because members are distributed all over the world and you never know how substantially a greater contribution any member can make. Monetary incentive would be a key factor in increasing the value of LI in this case. Additionally, that would make the members’ profiles more valuable for potential employers/clients and perhaps could increase sales related to LI’s jobs solutions, for example. Don’t you think it’s a win-win situation? Any comments?
Ben September 7th, 2008
This is a very interesting concept. LinkedIn seems to have the edge in business networking over all rivals, and adding applications and functionality like this should keep the company relevant from a funtionality standpoint.
Mario Sundar September 8th, 2008
Thanks to all for your kind comments and feedback.
Stay tuned to the blog for further updates related to the CNBC-LinkedIn partnership.
Mario Sundar
Blog Editor
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