If advertising execs have been watching AMC’s “Mad Men” with a knowing eye, it’s likely because they say the show nails the period, the culture, and the industry. Advertising is a tough business that requires a deft hand at finding and managing prospects, which in turn requires maintaining great relationships. Renegade President & CEO Drew Neisser knows a thing or two about advertising, having been in the industry for, he says, “decades, so to speak.”
“LinkedIn is part of the fabric of Renegade and how we do business,” Drew tells us. His executive assistant vets appointments; HR seeks out the best talent; biz dev finds and qualifies leads, all on LinkedIn. Drew even proposes LinkedIn to clients as a resource for reaching targeted niches. But most importantly, LinkedIn helps Drew stay connected with decades of clients while developing new ones.