“Cold calls are dead” – Drew Neisser, Renegade
If advertising execs have been watching AMC’s “Mad Men” with a knowing eye, it’s likely because they say the show nails the period, the culture, and the industry. Advertising is a tough business that requires a deft hand at finding and managing prospects, which in turn requires maintaining great relationships. Renegade President & CEO Drew Neisser knows a thing or two about advertising, having been in the industry for, he says, “decades, so to speak.”
“LinkedIn is part of the fabric of Renegade and how we do business,” Drew tells us. His executive assistant vets appointments; HR seeks out the best talent; biz dev finds and qualifies leads, all on LinkedIn. Drew even proposes LinkedIn to clients as a resource for reaching targeted niches. But most importantly, LinkedIn helps Drew stay connected with decades of clients while developing new ones.
Drew had to move on to his next meeting, a client that remembered Renegade from nine years ago. They had reconnected on LinkedIn. “That shows you the power of staying connected with people — it’s a long-term game.”
LinkedIn User Snapshot
Who: Drew Neisser, President & CEO, Renegade (New York, NY)
How: Drew needs to maintain relationships with decades of clients and former colleagues, as well as reach out to new business opportunities.
LinkedIn Tip from Drew
Cold calls are dead – know enough about someone to have a warm conversation:
• Research every contact before you reach out to them with LinkedIn’s next-gen Search
• Upload your address book to reconnect with colleagues and clients
• Maintain a robust profile to help old contacts find you and new contacts vet you
Check out the Learning Center to learn more about using LinkedIn
Tags: drew neisser, linkedinusers, renegade
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Kevin DeSoto November 25th, 2008
LinkedIn is fantastic.
What a great way of working smarter. Looking forward to new and exciting ways of embracing this!
Now go get IN!
Marc Poulin November 26th, 2008
I use 3 contact databases:
1) LinkedIn for email adresses
2) Plaxo for email and phone numbers
3) Outlook contacts for email and phone numbers
If each person could maintain their own phone numbers in LinkedIn, I could get rid of Plaxo and keep my Outlook contacts strickly for non-professional contacts.
It seems so simple to do. What are you waiting for? If I change my phone number, I do not want to notify hundreds of contacts.
Paul Ovington December 2nd, 2008
LinkedIn is a great way to facilitate effective networking. It is surprising when using LinkedIn you realise what a vast, partly forgotten about network we already have! It can also be useful for establishing new contacts of high potential interest. http://www.oxfordltd.co.uk
Patrice Arends Hawkins December 5th, 2008
Linkedin is a great tool for those who utilize the tool to its potential. There are so many features that are not being used, and more education on how Linkedin can help someone with their networking would be a great tool to add to the website.
Mario Sundar December 5th, 2008
@Patrice,
Well, I’m glad you’re on the blog, which is one of three resources that could help you with feature tips. The other two sites I’d recommend you to bookmark are:
1. LinkedIn Learning Center – http://learn.linkedin.com/
2. LinkedIn Customer Support Site – http://linkedin.custhelp.com/
Also, check out 10 simple ways users have derived enormous professional benefit from LinkedIn & its feature set – http://learn.linkedin.com/videos
Hope these help.
Mario from LinkedIn
kent lawson December 16th, 2008
I just got yelled at for not do anything on linkedin, so I tried to check some “Value Added” guy but he has no place to contact him once you’ve gone to his site. I ws interested, but he is not accessible.
Mario Sundar December 17th, 2008
@Kent,
I’m not sure who you’re referring to.
Mario from LinkedIn