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Ed. note: This is a guest post by
Scott Case, CEO of Malaria No More - a non-profit, non-governmental organization that aims to end deaths caused by malaria. Today is World Malaria Day and here are Scott's thoughts on the epidemic and what we can do to help fight it]
Over the past week, Ashton Kutcher’s race with CNN to one million Twitter followers showed the incredible power of new technologies and social networks to get a message out—and in this case, to help end malaria. Ashton leveraged his following on Twitter to raise awareness about malaria and drive donations to Malaria No More. But in today’s world of online communities, each of us has the same digital tools at our disposal to beat malaria. Each of us has the potential to influence our networks.
Networks open doors to the best expertise, to essential technology, and to financial resources that have a huge impact. We know that malaria can be stopped with simple tools like medicines, indoor sprays and mosquito nets. Momentum is building to end malaria deaths by 2015 – an ambitious goal, but achievable. As I mentioned earlier, it just requires the power of your network.