This is a guest post from our user, Linda Ruck, who runs her own Public Relations and Event Management consultancy in Singapore, Linda Ruck Communications (LRC)  with “a focus on personalized service”. In this post, she shares her best practices on how LinkedIn helped her win three global clients for her small business. You can find more of our user stories here.

Being a small business owner carving out a niche against the big players is very challenging. As with any small business you need to develop viable strategies, seek out opportunities and be creative on how to promote your business, all with a limited budget!

My LinkedIn profile has attracted clients and generated leads and referrals from the US, UK, Australia and throughout Asia seeking to hire expertise to organize their events or run their media and PR campaigns in Singapore and the region.

LinkedIn has proved to be an excellent marketing tool for LRC and more importantly has given me a global presence. My first success though LinkedIn was when I was contacted by a multinational company based in Boston which required a PR consultant in Singapore to support their Asian expansion plans. The company searched LinkedIn to find a PR company in Singapore who had expertise dealing with US based companies. LRC was one of a few companies short listed and after the initial contact and several conference calls they picked my agency to run their inbound media campaign. Having a robust, up-to-date LinkedIn profile definitely helped. Since then I have worked with this company every time they have had a project in the region.

Through opportunities in Linkedin, I have also worked with a $500 million company in the UK who contacted me through a respected mutual Linkedin contact to do their inbound media campaign in Singapore. We were also successful in winning the PR project to launch lavera, the fourth largest organic skincare company in the world.  And we have worked with several other multinational companies listed on LinkedIn, who either found us through common introductions or the LinkedIn’s advanced search.

In addition to my robust profile, I also actively participate in relevant user groups on LinkedIn. Groups is a great platform to engage in discussions and connect with like-minded professionals to learn and share, whether it’s for business or personal interest. And, most importantly, helps establish my thought leadership in a space I’ve carved out for myself as a small business owner.

Linkedin has definitely helped make my company, Linda Ruck Communications, a global player.

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