Since the day we launched Company Profiles, one of the most commonly requested features from our members has been to keep track of key developments at companies they like. Starting today, you can be in the loop on new developments, potential business opportunities or even job opportunities by following companies of interest to you.
“Follow Company” helps you be among the first to learn about developments at companies like DreamWorks, find job openings at NASA or stumble upon business development opportunities at Netflix. The new feature lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn and more that are being created every day.
Most importantly, this feature can deliver insights – you may be surprised at – such as the pace of hiring at your nearest competitor or the start of a whole new industry as you see web technology companies hiring geography teachers (for e.g.). Or better yet, you may find the job of a lifetime to do cause marketing for Major League Baseball.
How do I “follow companies” on LinkedIn?
You can find companies of interest to you in one of two ways:
- From any member’s LinkedIn profile: If a member is / was affiliated with a company, you can click through any of the companies listed on their profile. Start by clicking to your own profile or find a colleague’s profile. Once there, mouse-over any of the companies listed and click the “Follow Company” icon from the hover bar that pops up.
Click to a company profile from a user's profile
- From the Company Profiles: Let’s say you find yourself on a company profile by searching for a specific company name or keyword to find companies of interest. Start following from the company’s profile page.
Follow Company from the Company Profile
- From the More menu on the LinkedIn homepage header: The easiest way to find the Company Profiles homepage is from the “More” drop down list on the LinkedIn header.
Access Companies from the "More" tab in the LinkedIn header
Wondering which companies to follow? The Company Profiles homepage even has Company profile recommendations for you to check out.
We’d also like to give you the flexibility to choose the volume of updates you receive from these companies. Select “Notification Settings” to determine the type, frequency and format of updates for the companies you are following.
This is a small step in equipping over 65 million professionals on LinkedIn today with more insight into managing their career effectively. Stay tuned for more.
Feel free to drop us a comment right below or @linkedin us on Twitter with more feedback.
- Topics:
- Company Pages,
- New LinkedIn Features
Comments
Great new feature! One of the best additions I’ve seen in some time.
This is great news especially for us in the B2B sector. I’m also excited at how this can help to further integrate our efforts between recruiting and communications. Nice job!
When will we see the ability for Companies to make status updates and have more interactive features? One of my biggest pet peeves are people who create a “company” profile using the personal profile function and then ask me to connect. I connect with people – not companies. However, I think the companies will have to have more communication features with the Company Profile before they abandon this bad habit/etiquette.
Thanks for this important update!
This is great! Gives users more incentive to check up on company profile pages more often. I love it!
Will there be any access to this stream via API?
Awesome feature.
Get company owners noticed by e-mail that someone is following?
Is there a possibility to see which companies a person is following?
Awesome feature.
Get company owners noticed by e-mail that someone is following?
Is there a possibility to see which companies a person is following?
Thanks for this update.
Started using the Follow Company new feature and promoting contacts to follow our company.
This feature consolidates Linkedin as THE professional network to be in. Keep going with its development.
Regards,
Mario J. Otero
This is a great feature and one I plan to take advantage of. I’d like to know if companies I follow will be announced in weekly updates about my profile that go out to those who follow me. In other words, will my follows be blinded or public?
Follow is better than Fan or Like. It provides insight into the business activities. Great addition.
Will a company be alerted who follows them?
Great news. Well done Linkedin. Already added 10 companies and will be following them eagerly.
A very useful and much needed feature!
An interesting addition to the Company profiles. With so much information being individual specific, it’s great to see some more tools for making the company profiles useful.
Will we be seeing further updates and tools on the company side?
Claire
Such a good idea, recently we had some big changes at my company and many ofmy mates keep asking if there are jobs going, but i have no idea, this would work great for them!
WOW!!So much info it makes my head spin!! I am new to all of this, I am new to the computer!! who am I trying to kid !!! I am still computer stupid but all the info is helping me learn. At least it gives me a lot more to ask about.I am trying to read many blogs out there because I am learning stuff faster when I spend more time reading. Who knew?? Thank you bloggers!!!!
Another great feature by LinkedIn. It helps people in transition hone in on their target companies and follow developments. Keep up the good work, LinkedIn!
Regardless of how effective it is…and that will remain to be seen…because often ‘more’ isn’t the answer.
We want/need aggregated, relevant information in real time. Pleased to see LinkedIn contributing in a meaningful way.
Kirk Abraham
@EASTeam
Great article thank you. Could you suggest how to post updates that will appear in the company update? Or is that totally controlled by LinkedIn? For example, how could we post a product launch for our business? Or, should that be posted to an employee’s update?
Which companies end up on the Company Profiles homepage? Do companies pay for is or is it personalised for every user?
This is a great feature for people who are too busy to search through and through for upcoming ventures that companies they’re interested in are embarking upon. This is an awesome tool. Keep up the good work guys!
That’s a good article about The LinkedIn Blog » Blog Archive Get on the inside track with …. Thanks for the info.
i think this is not a right place to write about my problem, but i didn’t find other any other place…
I am unable to send invitations… may be many reasons for that… but !!! how to fix this.
Please let me know about this.
Please submit a customer service ticket here – http://linkedin.custhelp.com/
Also, you can leave us a @message here – http://twitter.com/linkedin
Thanks for adding this feature. I was wondering if its possible for companies to see who’re following them? I’d suggest that LinkedIn consider implementing this feature as it will gives companies visibility into their ‘fanfare’ and possibly chance of building relationships.
This is an amazing feature. Great idea and very helpful.
Any chance of recieving following updates by RSS/ATOM?
This feature is going to be so helpful to the field salesforce at Systemware,Inc where I am the Director of Social Media Marketing. Does anyone know how this will affect a person’s LinkedIn Ranking? Your ranking in LinkedIn is one of the most important things to strive for here. Anyone out there that wants to follow Systemware feel free!
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Good step forward with helpful features.
Will there be a possibility to follow without your name being listed at the company profile as follower?
I really enjoy the kind of businesses that thrive online.
Nowadays the new social media are becoming perfect tools for business and networking. One example is linkedIn, a social network for professionals.
I think exactly what Crystal Thies says: isn’t it possible to have more tools for the companies, such as presentations, twitter profile and stuff like that?
This is a great new feature.
Was wondering if there is a way to show tweets in ‘recent activity’ space in the company profile.
This would be very helpful is keeping LinkedIn Followers up to date on things happening within the company.
Please do let me know if this sort of twitter integration is possible!
Outstanding resource, thank you!
Nice post! i like it , so interesting…Thank you for sharing it.
А! Il ya évidemment beaucoup de choses à savoir à ce sujet. Je pense que vous avez fait quelques bons points dans les reportages également. Continuez à travailler, excellent travail!
Nice post! Thanks for the very informative article.
Company Profile Pages promote hundreds of companies and businesses around the globe.
When will we see the ability for Companies to make status updates and have more interactive features? One of my biggest pet peeves are people who create a “company” profile using the personal profile function and then ask me to connect. I connect with people – not companies. However, I think the companies will have to have more communication features with the Company Profile before they abandon this bad habit/etiquette.
Thanks for this important update!
I second @RyanStainer. Company Updates would be a fantastic feature to add.
I just realized this now, almost a year after this was published. I’m going to make more use of these kinds of features on Linkedin. It’s really handy stuff. By the way, this post was very clearly laid out.
Wonderful blog