Ed. This belongs to a series of posts on how professional websites and services are integrating LinkedIn functionality using the LinkedIn API. This post is from Tore Steen, VP of Marketing and Business Development of Janrain, a provider of user management solutions that enable organizations to build deeper, more valuable relationships with their users.
Did you know a new member joins LinkedIn approximately every second? All of these people could use their LinkedIn credentials to login to your website, share your content to their LinkedIn network and even post comments on your article or blog posts using their professional identity. In February, we made it easy for websites to offer sign-ups using LinkedIn accounts and in May, we added the ability to share user activity on a site with their connections on LinkedIn. Today, we are excited to announce several feature enhancements to Janrain Engage’s LinkedIn support utilizing LinkedIn’s new Share APIs.
When a user posts from your website back to their LinkedIn professional network, Janrain now passes richer content: an image thumbnail, the user’s title, the URL from your site and a description.