Linkedin Blog

Given the growing excitement in the USA around this weekend’s Super Bowl, our Analytics Team thought it would be fun to dive into the LinkedIn data to understand our members’ enthusiasm for the Steelers and Packers. Could we discover what team the majority of LinkedIn professionals will be cheering for on Super Bowl Sunday? To find out, we immediately stopped searching for recipes for 7-layer dips and hot wings and logged into our database.

Two pieces of data give us some insight into what team a LinkedIn member may be rooting for. First, LinkedIn Signal allows anyone to filter their network’s status updates by company, industry, school and location. We used this data for all of LinkedIn’s members to algorithmically determine status updates with positive sentiment towards a team (for example: “Go Pack Go!”). We also assumed that members who went to school in Wisconsin or Pennsylvania are likely to be cheering for their respective team.

Check out Deepak’s entire presentation here. This series of posts features select interviews, speeches and presentations held as part of the LinkedIn Speaker Series. The presentation below was held at our Mountain View campus, during Deepak Chopra’s visit. – Ed.

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