Linkedin Blog

At LinkedIn we are focused on helping our members be more productive and successful on a daily basis. Your participation and that of your trusted connections is key to making this possible, whether you’re posting a job opportunity to your network or someone in your network is sharing ideas and feedback to your question. Millions of these interactions are happening everyday across the LinkedIn home page, Groups discussions, Company Pages, LinkedIn Today, and more.

How many times have you asked a peer or a colleague for a product or service recommendation? Imagine if we can make the advertising that you see on LinkedIn as relevant, timely, and useful by surfacing the wisdom of your network at the appropriate times. That’s why we recently announced changes to our privacy policy around how member actions may be shared with others.

We’re excited to announce today that we plan to roll out changes to the advertising platform across LinkedIn which will surface actions from your network, like recommendations and company follows. The focus is to deliver ads that are more useful and relevant to you.

Here are a couple of examples that illustrate these changes well. The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.

We believe there are three distinct dimensions to delivering relevant information and knowledge to our members. The first is through content optimization or the use of algorithms that help surface relevant news and information to the right member at the right time. The second involves leveraging social connections, which for us means sharing and exchanging information with a trusted network of professionals. The third component is editorial curation, i.e. manually surfacing the most compelling content to our members.

At LinkedIn, we have already demonstrated the ability to leverage machine learning and our professional graph with the launch of LinkedIn Today, a product that is designed to help professionals stay informed and use that information to make smarter business decisions every day. Our most important contributors to the success of this product are LinkedIn’s more than 100 million members. LinkedIn Today is based on what they share, recommend and say; the voice of the world’s professionals is something that only LinkedIn can offer.

Women are more savvy networkers in the ranching industry. Men are more savvy networkers in the cosmetics industry. Wait, what? That was exactly our reaction when we saw the initial results for our latest data insights blog post on the differences in social networking behavior between men and women.

The overall result in the US is that men are overall more savvy networkers than women, but the real insights start to surface when you start slicing and dicing by industry and company. Check out the infographic below highlighting some main insights, followed by more details and discussion below.

This belongs to a series of posts on how websites like Slideshare are integrating LinkedIn functionality on their site. Here’s Ross Mayfield, VP of Business Development at Slideshare on the integration of LinkedIn’s APIs on Slideshare and vice-versa. – Ed.

Starting today, we’re launching a new integration with SlideShare and LinkedIn that will make it easier for you to share, discover, and engage with professional content on both networks.

Below are the three new features you’ll notice: