We are excited to announce LinkedIn’s new company status updates, that will now let members receive further insights — breaking news about the company, employee moves, relevant job opportunities or the latest on their products and services including multimedia content — directly from the companies they follow.

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Since our launch of Company Follow, nearly a year and a half ago, we’ve had over tens of millions of professionals follow over 2 million companies on LinkedIn. This is a natural evolution aimed at making it easier for companies to communicate with their audience — whether it’s employees, customers or prospects.

What’s new for professionals?

If you’ve been following specific companies (either your own, your competitors or a company you’d like to work for) you’ll now start seeing status updates shared by the company in your homepage news feed. This will not only keep you informed of insightful content from companies you love and follow, but will also let you comment on it, “like” or share with your own professional network.

For example, followers of Rackspace Hosting can now keep track of the latest developments in web hosting and cloud computing:

Interested in medical jobs? Follow Florida Hospital for updates on recruiting events:

Or follow Harvard Business School Executive Education to get the latest professional insights from HBS Faculty:

Take a tour of our company pages directory. Check out a list of company pages you may wish to follow.

What’s new for companies?

Millions of companies with company pages on LinkedIn have been asking us for the ability to customize and share more valuable insights with their followers. As I’d mentioned earlier, nearly half of our members follow over 2 million Company Pages on LinkedIn.

With this new release, companies (with an assigned administrator and whose company page is set to “designated admins only”) will have the flexibility to share the latest on the company directly to all of their followers on their company page’s “Overview” tab.

Keep in mind your status updates can be up to 500 characters long and can support URLs with multimedia as well. Given that any LinkedIn member can comment, like or share your Company’s status update, this is a great way to build engagement with customers, potential employees and prospects alike. To learn more on how to turn this feature on for your company go here.

Thanks to all our members and companies for sharing feedback that has helped us fine-tune the product. We’d love to continue hearing from you, so feel free to either leave a comment on the blog, or let us know on LinkedIn’s Company Page.

Follow LinkedIn’s New Company Page!