Today, we’re excited to announce the launch of LinkedIn’s Follow Company button. Starting today, companies will be adding this button to their websites, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn.

How does the Follow Company button work? Click on the Follow Company button and, as long as you are logged onto LinkedIn, you will automatically “follow” the company. If you are not logged on, a box will appear asking for your LinkedIn credentials. Just type those in and you will automatically begin to follow the company. Companies will engage with you from their Company Page on LinkedIn and through status updates. Status updates will appear on your LinkedIn homepage – so check back frequently to see what’s going on.

Why would I follow a Company on LinkedIn? Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected. Here’s a quick video explaining how to find and follow companies on LinkedIn, including using our new Follow Company button as it appears on great company websites around the web. LinkedIn has over 2 million companies with LinkedIn Company Pages – representing all industries, company sizes, and geographies. We’re excited to have several well known brands who already use LinkedIn Company Pages eager to install the Follow Company button onto their websites: AT&T, Starbucks, Sony Electronics, American Express OPEN, Rypple, DonorsChoose, and Kiva to name a few.

To put a follow button on your own company website, just drop by our Developer website!