How LinkedIn Makes Online Meetings More Efficient

This belongs to a series of posts on how websites like SalesCrunch are integrating LinkedIn functionality to add value to their users. Here's Sean Black, SalesCrunch CEO on the integration of LinkedIn's APIs. - Ed.

As the world's largest professional network with more than 150 million members, LinkedIn represents an incredible opportunity for services like SalesCrunch, a next-generation online meeting platform that enables professionals to monitor engagement during meetings, collaborate with others across an organization, and measure the efficiency of meetings like never before.

We are cognizant that professionals deal with an increasing number of virtual calls these days — whether via online meetings or email — so we built a single, elegant platform that tracks, measures and analyzes every aspect of both the meeting itself and the follow-up process. This not only enables our customers to identify the specific approach and tactics of their most successful salespeople, but they can also replicate them across the organization.

Starting today, you can identify key decision-makers and connect with other LinkedIn members directly on a SalesCrunch online meeting.

Simply put, integrating with LinkedIn makes meetings more social, enabling participants to quickly put a face to a name and make a personal connection. Once authenticated, SalesCrunch displays relevant information from LinkedIn including common connections you have, professional history, college or university attended, and other LinkedIn members "you may know" at another participant's organization.

Presenters and participants can now establish new LinkedIn connections with their associates, prospects, suppliers, and business partners with the click of a button during a meeting.

When a meeting concludes, all authenticated users are given the option to once again invite other participants to connect on LinkedIn. This makes it especially easy for salespeople to stay close with their customers and prospects, and clients to stay connected to their associates, suppliers and business partners long after the meeting ends.

With many organizations continuing to slash travel budgets, online meetings are an attractive solution for salespeople hosting frequent meetings. We are seeing the trend of companies doing business virtually and with our new LinkedIn integration, we're excited about helping people make personal connections in ways never before possible.

Check out our new LinkedIn - SalesCrunch integration that now makes your online meetings more efficient