Picture yourself walking into your dream job. What logo is on the door? Whether it’s a hot tech start-up or a prestigious global accounting firm, some employers are more desirable than others. For companies, this affects how easily they can recruit, and for employees it’s tied to your professional reputation. Using our massive professional data set, LinkedIn has identified which companies are most attractive to potential candidates. Today at our Talent Connect event in Las Vegas, we unveiled LinkedIn’s Most InDemand Employers, a set of rankings of the most sought-after companies on LinkedIn.
A few interesting insights came out about what makes a desirable employer:
- Tech is hot: Software was the most represented industry on the list, and Google topped several categories including our global rankings.
- A strong consumer brand helps, but isn’t essential: Consumer powerhouses like PepsiCo, Coca-Cola, Nike, and Disney ranked highly. But so did leading professional services firms like Deloitte.
- Bigger isn’t necessarily better: Big global brands are well represented, but 50% of the top 100 are under 7,000 employees.
What makes these rankings so unique—and exciting to me as a professional data scientist—is that they’re based on the actual actions of over 175 million professionals on LinkedIn. Last year, LinkedIn was home to over 15 billion interactions between professionals and companies. We cross-referenced our data with thousands of survey responses to pinpoint the specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies. After crunching this data and normalizing for things like company size, we developed our top 100 global list. We then applied LinkedIn profile data to rank the most sought-after employers among professionals in five countries and four job functions.
We used a similar analytical framework to develop the LinkedIn Talent Brand Index, a powerful tool to help companies measure and improve their talent brand.
At LinkedIn, data is in our DNA, and we love using it to help our members and companies better understand the professional landscape. Take a look and see if your company made one of our lists at talent.linkedin.com/indemand.