Do previews of Super Bowl ads ruin the fun, or are they essential to build up buzz? One prominent ad executive gives his take, plus more in this week’s top Influencer posts.
Super Bowl Spoilers (David Sable) Don’t expect too many surprises during the commercial breaks of this year’s Super Bowl. Most of the ads are already online, a trend that David Sable, the CEO of ad giant Y&R, questions. By showing a commercial in advance, marketers are “giving away the ending and thus sacrificing the inherent and exponential power it has during the live event,” he writes. “It’s social marketing gone wild.”
10 Leadership Lessons from Abraham Lincoln (Lucy Marcus) America’s 16th president has taken on a new role: management guru. Corporate governance expert Lucy Marcus picks some of Abraham Lincoln’s most memorable quotes, and finds that they deliver “enduring wisdom in a nutshell.”
The Right Dose of Worry (Dr. David L. Katz) PepsiCo said last week that it would remove a controversial chemical, brominated vegetable oil, from the sports drink Gatorade, following complaints from consumers. Dr. David L. Katz supports that move, but says we should be far more concerned about another ingredient. Photo credit: Benwatts/Flickr, used under a Creative Commons license.
Lessons from My Bosses (Sallie Krawcheck) Wall Street executive Sallie Krawcheck has worked for seven financial services CEOs in her career, so she’s seen good – and awful – management practices up close. The best leaders, she says, have an insatiable, practically obnoxious, curiosity about the business. The worst? They’re cut off from the company, surrounded by their inner circle.
Empathy: Your Most Powerful Productivity Tool? (Don Peppers) Much has been written about the customer-service skills of companies like Southwest Airlines and supermarket chain Wegmans. But what exactly makes those companies successful? Management expert Don Peppers, in his weekly book review, says the best companies tap into the nuances of human emotions, admitting mistakes and providing empathy.
Immigration Reform: Stop Ejecting the Brightest Minds from America (Michael Moritz) The future of America is passing through security – in the wrong direction. Talented foreign-born students, who spend years studying in the U.S., are sent home once they graduate. As the immigration debate intensifies, Sequoia Capital chairman Michael Moritz says Congress needs to provide a clear path to permanent residency for students with degrees in the sciences, technology, engineering and math. That would help American companies recruit for hard-to-fill positions. It would also ensure that the U.S. remains competitive in the global IQ race.
The Death of the Corner Office: What Our Workspaces Say About Us (Dr. Marla Gottschalk) What does your desk setup reveal about your personality? A lot, as it turns out. Organizational psychologist Dr. Marla Gottschalk studied the workplaces of everyone from Richard Branson to Arianna Huffington as part of our “Where I Work” series. She discovered some common trends and deep changes in the way we work.
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Editor’s Note: This blog post is syndicated from LinkedIn Editor Chip Cutter. Follow him on LinkedIn for more.
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