If you’re using your LinkedIn Company Page to share engaging content with the world’s professionals, get ready for an easier way to track your page’s performance.

Starting today, you’ll have access to the brand new LinkedIn Company Page analytics. With this new set of analytics, you can:

  • Identify the updates that drive the greatest engagement
  • Filter engagement trends by type and time period
  • Get more detailed demographic data about your followers
  • See the growth of your follower base and benchmark it against similar brands

The new LinkedIn Company Page analytics and the recently launched Sponsored Updates empower companies, organizations, and institutions to reach the world’s professionals and engage them in rich and meaningful conversations.

More new and improved functionality is on the way, so stay tuned!

Watch this video to learn more about the new LinkedIn Company Page analytics:

Learn more about LinkedIn Company Pages at http://marketing.linkedin.com/company-pages.