“How You Rank” is one of the most popular destinations on LinkedIn – we get it. It’s hard not to keep checking back to see how you rank among your connections and colleagues at your company. For those of you who are premium members, we’ve recently added another competitive lens with “Professionals Like You”. Not only can you can see where you stack up in your first degree network and company, but now you can view how you rank among your industry peers (if you’ve ever wondered whether you have a professional doppelganger, this list is a treasure trove).
So what does this new ranking tell you? Well, it provides a ton of insightful signals about your peer set on LinkedIn. This information can arm you with details on how to put your best professional foot forward as well as inspire and inform your next career decision. I’ve compiled a few fun ways to leverage “Professionals Like You”:
Imagine the possibilities: Leverage this list to view your possible career trajectories. Of the millions of LinkedIn profiles, this top 100 list includes the profiles most similar to yours. This means we’re surfacing the most highly matched career paths (i.e., similar timing of promotions, changes between companies, etc.) from across your industry to help inform you about the possibilities for people like you and those you could be. See someone’s career path that is of interest? Check out their journey, what companies they’ve worked for, and what skills they have that you may want to build on.
Imitation is the best form of flattery: Take a look at the top profiles on your “Professionals Like You” list to get inspiration for your own profile. When reading their Summary and Experience sections, notice if they included keywords or skills that you may be missing from your own profile. Skim through the content they have published or shared – what kinds of topics are they discussing that are spurring the most engagement? Make sure your profile is up to snuff.
Reach out and make friends: See folks on the list that grab your attention? Don’t be afraid to reach out and introduce yourself. This is a great way to build relationships with people you can lean on for advice or to be a sounding board about career decisions as well as sharing industry best practices. Or, join a group they are part of to soak in additional learnings and dial into existing discussions.
No matter where you are in your career, a little know-how on where you stand competitively can go a long way. Whether you’re looking for a new gig or just want to make sure your professional brand is represented in the best light possible, this list now gives you access to what potential business partners, customers and recruiters may see when they search for people like you. Rather than sitting idly by and refreshing the page to watch if your ranking has magically improved overnight, take advantage of this rich information to put your most competitive foot forward.