Articles by Anum Hussain
Editor’s Note: This is a guest post written by Anum Hussain from HubSpot. For more on LinkedIn Groups, register for a free on-demand webinar series co-hosted by HubSpot and LinkedIn on “How to Master LinkedIn for Marketing“. Connect with Anum on LinkedIn.
Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than other social networks. But before you start hunting for leads, you need to create prospects. That’s why this post will delve into the benefits of LinkedIn Groups—gathered from HubSpot’s extensive use of LinkedIn Groups—to help you make the most of this social network!