Articles by Dan Yoo
As part of our continuing series featuring our employees, we’re turning you over to Dan Yoo. Although many of our employees would describe themselves as entrepreneurial, Dan channels his passion as a foodie into investing in a brick and mortar business — a restaurant in the Financial District of San Francisco called Stone Korean Kitchen. Here he talks about how social sharing helped him increase sales in a measurable way.
When I started at LinkedIn about a year ago, I expected the work to be challenging and exciting. I was right. In addition, thinking about and working with social technologies has had a huge impact on how I and my fellow investors (including my colleague, Robby Kwok) promote Stone Korean Kitchen, a project we started with a third partner who runs the business full-time. We actively engage through our company page on LinkedIn and similar business pages on Yelp and Facebook. Also, we broadcast news and promotions through Twitter, Foursquare, Facebook and Yelp to drive business to the restaurant. These social channels also help us find out what our customers think about us, and we use the feedback to address problems.
- Employee Stories