Articles by Jack Chou
Since we released LinkedIn DirectAds last year thousands of LinkedIn members, from small businesses to consultants and job seekers, have purchased DirectAds to promote their business and services to other professionals on the site. With over 37 million members today, LinkedIn is a prime place to reach out to a targeted demographic of professionals.
Over time, we’ve collected great feedback from members who have purchased DirectAds and have gone to work addressing a number of their biggest requests. This past week, we rolled out a slew of new features for DirectAds that will allow you even greater flexibility in reaching out to your target audience.
As the world’s largest and fastest-growing professional network, LinkedIn is a fantastic place for businesses of all sizes to reach professionals with targeted messaging.
That’s why today we’re announcing LinkedIn DirectAds, a new online product designed for LinkedIn members who want to market their business, product, or service to other members. While large brands and companies will be best served by contacting our sales team, DirectAds lets LinkedIn members purchase audience-targeted text advertising on the site for their businesses of any size. For example, maybe you’re a tax accounting firm looking to reach young professionals, or you’re a design agency looking to find potential new clients in key industries, or maybe you’ve just written a new book on a career or business topic. You can use DirectAds to get the word out to your target customers.
Today, Yahoo! announced their intention to aggressively support semantic web standards. At LinkedIn, we’ve
been excited to work closely with Amit Kumar and others at Yahoo! in leveraging their Open Search platform.
In the coming months, Yahoo! search results will display LinkedIn Public Profiles in a richer and more compelling format. (example below)
- LinkedIn Developer Network