Articles by Jeff Matthews
A few weeks ago, I had the chance to meet with the head of Plan Ireland – a global overseas development organization that supports children and families in developing countries. After a few conversations with their marketing team, we hit upon the idea of “Calling for a Cause”, a philanthropic effort aimed at leveraging LinkedIn’s extremely talented inside sales teams to support Plan Ireland’s worthy cause.
The first telethon consisted of 15 members of our sales force calling 750 previous donors to see if they would consider reactivating their support. To keep it simple, when the team got someone live that was interested we simply forwarded the call to the Plan Ireland office or marked the contact for follow up. Our team’s efforts not only helped Plan Ireland update their records but these calls also had an important ‘hello’ factor in that those called reminded, and thanked donors for their previous support to Plan Ireland, thus reinforcing potential donor loyalty into the future.