Articles by Kevin Eyres
Ed. note: Last week in London, Philips’ Global Director of Online Hans Notenboom spoke with LinkedIn’s Kevin Eyres at UK’s largest marketing event, Marketing Week Live. Their presentation offered a sneak peak into how Philips uses LinkedIn as a platform to engage with their audience in the healthcare sector in innovative new ways. Here, Kevin and Hans discuss some of the key themes and background to the partnership.
Kevin Eyres (KE): Tell us a bit more about the marketing strategy at Philips
- LinkedIn Marketing Solutions
Ed. Note: From today LinkedIn is now available in Italian, the sixth language version of the site in addition to English, French, German, Spanish and Portuguese. Existing members can access the Italian version of LinkedIn here while new members can sign up here. Here are a few words from Kevin Eyres, who manages our European operations.
Siamo consapevoli che è di fondamentale importanza stringere relazioni nell’ambito professionale. Nel condurre affari, è sempre stato istintivo voler avere relazioni professionali con persone che conosci e di cui ti fidi. Questo è un concetto internazionale essenziale per il business e l’Italia non fa eccezione a questa regola. Oggi, con il lancio della versione italiana di LinkedIn, diventa ancora più semplice per i professionisti italiani gestire online le relazioni professionali e migliorare così la collaborazione tra professionisti.
As I stood last night in a London venue full of some of our UK members, I overheard Lou Reed’s musical director deep in conversation with a senior executive from one of the world’s largest financial institutions.
That doesn’t happen every day, I thought.
With increasing international travel and interaction, we know how critical communication is to commerce. And while English is used in parts of the world, many of us would like the option to do business in our native language.
So it’s time to say Vielen Dank to all of our German-speaking members who can now start using LinkedIn auf Deutsch!