Articles by Mike Grishaver
You may have seen that HP recently crossed 1 million followers on LinkedIn, the first company to hit this milestone. You may even be one of them. If you’re not already following a company on LinkedIn, what are you waiting for?
More the merrier
- Company Pages
A few weeks ago, we launched our newly redesigned LinkedIn Company Pages with select companies to make it easier for you to find, follow and engage with companies you’re interested in. Today, we’re excited to roll out this new experience to the more than 2 million companies who have LinkedIn Company Pages. As part of this roll out, we’re also introducing the Featured Update functionality, a new way for companies to highlight important content by promoting it to the top of their Company Updates stream. To learn more about the new Company Page, visit us at: marketing.linkedin.com/company-pages.
Here’s a slideshow of companies that are making the most of their newly designed pages:
This year, we’ve been talking a lot about simplifying the LinkedIn experience across our core products. I’m excited to share the next big installment of this effort, our new redesigned LinkedIn Company Pages. Starting this week, a few companies are getting early access to the redesigned Company Pages, including Philips, Citi, HP and Dell.
For members, this means easier access to the information you want about the companies you care about. For companies, this means a more powerful way to build relationships with your target audience on LinkedIn.
We are excited to share that Targeted Status Updates, a feature that increases the relevance of conversations between companies and LinkedIn members, is now open to the 2 million companies who have LinkedIn Company Pages.
Launched in April with a few of our customers, Targeted Status Updates aims to make it easier for members to receive relevant information from companies they follow. In turn, companies can now communicate with their followers in a very personalized way and provide content tailored to specific audiences.
Today, we’re excited to announce the launch of LinkedIn’s Follow Company button. Starting today, companies will be adding this button to their websites, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn.
- New LinkedIn Features