Articles by Rob Getzschman
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Our LinkedIn success stories have illuminated previously why it’s important to find the right person at a company. For Jeff Ragovin, doing just that has netted his company “over two to three million dollars”.
“I look at my network on LinkedIn,” Jeff tells us, “And I look at that as a gold mine.” As the VP of Sales and Business Development at Buddy Media, Jeff brings in marquis clients like Anheuser-Busch, Microsoft and New Balance by reaching out to the right person with a valuable proposal. Jeff says they’re more inclined to reply when approached via LinkedIn, because “they already have the opportunity to look you up … and maybe even see in your network where you have 14 recommendations. So there’s trust.” Perhaps that trust is why Jeff likes to keep his network “large but lean”.
- Topics:
- Best Of,
- LinkedIn Users
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If advertising execs have been watching AMC’s “Mad Men” with a knowing eye, it’s likely because they say the show nails the period, the culture, and the industry. Advertising is a tough business that requires a deft hand at finding and managing prospects, which in turn requires maintaining great relationships. Renegade President & CEO Drew Neisser knows a thing or two about advertising, having been in the industry for, he says, “decades, so to speak.”
“LinkedIn is part of the fabric of Renegade and how we do business,” Drew tells us. His executive assistant vets appointments; HR seeks out the best talent; biz dev finds and qualifies leads, all on LinkedIn. Drew even proposes LinkedIn to clients as a resource for reaching targeted niches. But most importantly, LinkedIn helps Drew stay connected with decades of clients while developing new ones.
- Topics:
- LinkedIn Users
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A recent report by Juniper Research says that by 2013, mobile will be a $300 billion marketplace. To get a better picture of the digital distribution business, we talked to some experts in digital content: Jason Kilar, CEO of Hulu; Gregg Spiridellis, CEO and Co-founder of JibJab; and Mitch Rotter, SVP of Content and Acquisitions at Thumbpla
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- Topics:
- LinkedIn Users
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(Photo: Anita Kentie, New York Times)Yesterday on the Shifting Careers blog over at The New York Times, Marci Alboher wrote up a great account of an international LinkedIn success story.
Dutch tech consultant Henk van Ess was frustrated with his 3G iPhone’s battery life, so he turned to LinkedIn.
- Topics:
- LinkedIn in the News,
- LinkedIn Users
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If you’ve never been pursued by a carnivorous predator in the workplace, you’ve probably never stressed in the way Mother Nature intended. Instead of stressing about immediate survival, professionals stress over deadlines, job security and the economy — not the kind of life-threatening moments stress can help resolve. As Dr. Robert Sapolsky tells it, humans constantly turn on stress responses for the wrong reasons, and it’s killing us.
Sapolsky’s National Geographic special, “Stress: Portrait of a Killer,” airs nationwide Wednesday night on PBS. The special explores what 30 years of baboon research have taught Robert about stress, and how humans have a knack for turning psychological dis-ease into physical disease. We had a rare chance to sit down with Robert and sought to apply his groundbreaking research to the common office primate.
- Topics:
- Miscellaneous