Articles by Ryan Roslansky
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We are excited to announce LinkedIn’s new company status updates, that will now let members receive further insights — breaking news about the company, employee moves, relevant job opportunities or the latest on their products and services including multimedia content — directly from the companies they follow.
Since our launch of Company Follow, nearly a year and a half ago, we’ve had over tens of millions of professionals follow over 2 million companies on LinkedIn. This is a natural evolution aimed at making it easier for companies to communicate with their audience — whether it’s employees, customers or prospects.
- Topics:
- Company Pages,
- New LinkedIn Features
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Over the last few days, some of you may have read stories or blog posts about new forms of advertising that we are testing on our site, called “social ads” [1]. Since the launch, we’ve also been gathering feedback from our users and we hear you loud and clear.
The trust of our members is central to what we do, and we always aim for clarity, consistency, and member control in all matters related to privacy and data. With that in mind, let me clarify a few things:
- Topics:
- Announcements,
- Social Ads
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At LinkedIn we are focused on helping our members be more productive and successful on a daily basis. Your participation and that of your trusted connections is key to making this possible, whether you’re posting a job opportunity to your network or someone in your network is sharing ideas and feedback to your question. Millions of these interactions are happening everyday across the LinkedIn home page, Groups discussions, Company Pages, LinkedIn Today, and more.
How many times have you asked a peer or a colleague for a product or service recommendation? Imagine if we can make the advertising that you see on LinkedIn as relevant, timely, and useful by surfacing the wisdom of your network at the appropriate times. That’s why we recently announced changes to our privacy policy around how member actions may be shared with others.
We’re excited to announce today that we plan to roll out changes to the advertising platform across LinkedIn which will surface actions from your network, like recommendations and company follows. The focus is to deliver ads that are more useful and relevant to you.
Here are a couple of examples that illustrate these changes well. The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.
- Topics:
- Direct Ads,
- Social Ads
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We have over 50,000 products and services represented on LinkedIn Company Pages today and that number is growing at a pretty rapid clip.
With millions of LinkedIn members following over a million companies on LinkedIn, we are glad to introduce a range of new capabilities for companies to glean insights, ways to both manage their Company Page more effectively and to make it easier for customers to recommend them.
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We are glad to provide companies a place on LinkedIn to showcase their products, services and associated recommendations. Company Pages will enable companies to build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals. We’re starting today with over 40 companies who now have their “Products and Services” tab enabled on their Company page. We’ll be rolling out this feature for all companies and small businesses over the course of this week.
- Topics:
- Company Pages,
- New LinkedIn Features
