Posts by Steve Patrizi

  • Steve Patrizi

    As Director of Advertising Sales here at LinkedIn, I spend most of my time talking to companies about their marketing and advertising strategies and how LinkedIn can help them achieve their business objectives.  One topic that comes up often is the idea that the employees of a company are now a very visible part of that company’s overall brand, thanks to the proliferation of profiles on social networks like LinkedIn. First, it’s important to note that a business’ brand is…

  • Steve Patrizi

    I recently joined the LinkedIn team as Director of Advertising Sales, a job I gained through using LinkedIn. I’ve used LinkedIn for years as an invaluable tool to build up and manage my professional network, find and recruit talented people, and grow my customer base. I’ve also used it to stay on top of the current voice of the marketing community by taking a daily look at the types of questions and answers being posted in the Answers section. And now I can say that I’ve used it…