Have you ever thought of displaying the public LinkedIn profiles of companies or professionals on your blog or web site? Well, now you can! We recently released a couple of widgets that allow you to easily display information about your professional network and your company profile from within the confines of your blog or website. Given below are a couple of widgets that allow you to do exactly that:

1. Profile Widget:

Profile widget allows you to display a LinkedIn profile for any member with a public profile, either as a pop up or displayed inline within your content. The Profile widget displays the public profile of any member when you click on the IN logo. For e.g. check out the IN logo right next to the author’s name on this blog. Your users can then click through to see the full LinkedIn profile page, including how they may be related and communication options.

So, now those public profiles are easily displayed on any website or blog, always in line with the privacy controls of the user who owns the profile. The Profile widget takes the public profile URL as the key for looking up the profile. This will work well for many, but if you need to use a different key value, let us know using this form.

Grab the Profile Widget code

2. Company Insider Widget:

The Company Insider widget is a simple Javascript widget you can place on your HTML pages to show your user how many people they know at any company. You can put the widget on your page as many times as you want and there are three different presentation formats that you can use including popup and always-open options. In general, you can only use one of these formats on each HTML page. Given below is the version you see on BusinessWeek pages.

Grab the Company Widget code for your website

BusinessWeek did a profile on LinkedIn’s Co-founder, Chairman and President of Products Reid Hoffman. Senior Writer, Stephen Baker describes the business trajectory both of Reid and LinkedIn over the past years. The piece takes a unique look at why professionals need LinkedIn and why you should manage your personal career as if you are a small business.

As industries struggle, he says more workers shed the illusion that they’re safe and protected inside companies. They face what Hoffman calls the reality of the modern career: “Essentially,” he says, “every individual is a small business.” He predicts that workers increasingly will be networking outside their companies, looking for the right leads or morsels of knowledge—and for this, millions of them will turn to LinkedIn.

The piece is live on the net now, but it will also be in the November 17th hard copy issue.

LinkedIn Tips for the knowledge worker:

1. Connect with your “real-world” connections on LinkedIn

• Use webmail import to see, in seconds, all the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network.
• Upload a contacts file from Outlook, Palm, ACT!, or Mac Address
• View our list of your colleagues and classmates that are already on LinkedIn.

2. Tap into knowledge markets like LinkedIn Answers

LinkedIn Answers is one of the best places on the web to share business knowledge:

• Ask your question and get fast, accurate answers from your network and other experts worldwide
• Showcase your knowledge, expertise, and interests by answering questions
• Stay up on the latest in your industry and functional area

Learn more from the LinkedIn Learning Center

Most of you reading this post have probably read my most recent announcement when we announced APIs and a platform strategy for developers to integrate LinkedIn into their applications, wherever it may be on the web. My my most recent post outlined how Apec, one of the largest job sites in France, integrates LinkedIn functionality into their site. Given below are a couple more examples of similar implementations: BusinessWeek and SimplyHired (with video demos):

BusinessWeek LinkedIn API Implementation

Ever read about a company doing something interesting or important and want to talk directly to the person at the company responsible for it? Now you can. Go to Business Week. Read an article. In the Story Tools area, you’ll see a link to see your LinkedIn connections at the company mentioned in the article.

Business Week has implemented the first LinkedIn widget to show you connections at a company mentioned on the page. It’s a simple Javascript widget that integrates your LinkedIn network with the content of the business article you are reading. This is definitely the start of many more such integrations across the web that’ll enable you to leverage the strength of your LinkedIn network.

Want to see how it works? Check out a video demo below.

SimplyHired – LinkedIn API Integration

Last time you looked for a job, did you ever want to know whether anyone could help you get in the door for an interview? Now you can do that on SimplyHired site, via a LinkedIn API integration. Look at a job posting and click the IN icon to see who you know at the hiring company. Then, simply reach out to them or a common connection and ask for help in getting the job. Check out a quick demo below where I walk through a similar scenario.

You’ll notice that this looks different from the Business Week integration. Simply Hired used the LinkedIn APIs to build the interface with specific names of people.

These first integrations are examples of integrations you’ll start seeing across the web on news sites, job sites, and more. For a deeper example, take a look at what Apec has done with the LinkedIn APIs in my earlier blog post here.

If you want to develop an integration on your application or website, go here

If you want to develop an application that runs on LinkedIn, go here