Linkedin Blog

As a data analytics professional at LinkedIn, I’m passionate about using data to change people’s lives. And as a former neurosurgeon, I’m passionate about saving lives too. Today I get to talk a little bit about both.

Yesterday was World Health Day, a day dedicated to raising global awareness of health issues, and promoting healthy behaviors. To celebrate, I’d like to recognize the millions of medical professionals across the globe who are tasked with the job of keeping us healthy. I know firsthand how most healthcare professionals don’t often work a typical “9-to-5” day. Viruses don’t take weekends off, which is why the job of being a doctor or nurse demands a level of dedication and training that is unique in the professional domain.

I love big data. As an Insights Analyst at LinkedIn, I have the incredible opportunity to work with a rich set of professional data shared by our 200 million+ members. In honor of Valentine’s Day, I used my data wrangling skills to find out just where professionals who love their work live.

Since Valentine’s Day is all about love, passion and dreams, I looked at English-speaking professionals around the globe to see how many included “love”, “passion” and “dream job” in their LinkedIn profiles. This is what I found.

As we approach 2013, it is time again for the LinkedIn team to refresh our popular buzzwords analysis from previous years. Do members still describe themselves as “creative” and “effective” professionals with “extensive experience” or did the most overused words in LinkedIn Profiles change from last year’s analysis?

When we ran the analysis in 2011, we had 135 million members around the globe. Now we have more than 187 million. Even though we added more than 50 million new members since we did the last ranking, the data tells us that the number one buzzword globally is “creative” once again.

‘Tech-savvy’ means something completely different today than it did 10 years ago. Today’s new professionals aren’t just searching job sites and emailing resumes; instead, “social” is their native habitat. They use social and professional networks to research companies, explore trends, and get the inside scoop on careers from classmates, friends and family.

So in this dramatically changed environment, which companies have attracted the attention of today’s students and recent grads? To find out, we crunched LinkedIn data. Our results are based on their LinkedIn activity including job search behavior, the companies they follow, and their views of company pages and member profiles.