BusinessWeek did a profile on LinkedIn‘s Co-founder, Chairman and President of Products Reid Hoffman. Senior Writer, Stephen Baker describes the business trajectory both of Reid and LinkedIn over the past years. The piece takes a unique look at why professionals need LinkedIn and why you should manage your personal career as if you are a small business.
As industries struggle, he says more workers shed the illusion that they’re safe and protected inside companies. They face what Hoffman calls the reality of the modern career: “Essentially,” he says, “every individual is a small business.” He predicts that workers increasingly will be networking outside their companies, looking for the right leads or morsels of knowledge—and for this, millions of them will turn to LinkedIn.
- LinkedIn in the News