Linkedin Blog

If your company is not focused on building a community of delighted customers, it’s time to rethink your growth strategy. Social networks give customers both a voice and a platform to share what they really think of your service or product.

In this environment, we were really excited to be one of the first users on LinkedIn’s recently launched Company Pages. In recent times, knowledge workers have begun using social technologies at work for knowledge sharing both within and across peer networks. We think LinkedIn’s Company Pages is a perfect example of such a social tool that helps amplify word of mouth for companies.  It’s still early days, but here’s what we’ve found so far (after the jump).

As a company that does more than 50% of its business online, Dell understands we are in a new era of e-commerce and shoppers have fundamentally changed their buying behaviors.

At Dell, we also see this shift towards social commerce as an incredible opportunity to continue building more powerful relationships with our customers. As a pioneer in the online space, we’ve been active in social commerce and support for some time with our Ratings & Reviews site housed on Dell.com, our activity on Twitter and Business Solutions Exchange group on LinkedIn – all places where customers can easily share experiences and learn from the knowledge of their peers.

I thought I would write my very first guest blog post on the quick transition I made from author to professional speaker and how LinkedIn helped me achieve this.

After spending 18 hours a day on my start-up, the lack of sleep finally got to me and I realised that although I have a very creative mind, the day to day detail of running a business was not what I was good at. I am a salesman and proud of it. The business reached the point where I needed help but didn’t know it and luckily at this very time a partner asked to buy the majority share of the business. Very good I said and the business was sold.

So, I’ve been asked to write a few lines about how I use LinkedIn to search for jobs and internships. I’ll start with an example straight out of reality:

Back in the beginning of the year, I took an interim class in mediation, where the professor mentioned that he had a LinkedIn group devoted to mediation and arbitration that he would be happy to let any interested students join. Of course, I bit immediately. We got to talking in class and before I knew it I had landed a clerkship (legalese for internship) with the idea that it will turn into a full time, permanent position once I’m done with school in December.