Linkedin Blog

There are hundreds of ways for us to express ourselves in our daily lives. From the clothes we wear to the words we choose to use, the pictures we share and the music we play — the possibilities are endless.

This is equally important in the professional context, as no two professionals are alike. For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more. From the analyst who makes annual predictions on tech trends to the 3D animator who is looking to fund a new short film, the opportunities are limitless for how professionals can now use the LinkedIn profile to help showcase these unique stories in a visual way.

A few months ago, we had the pleasure of announcing the Best LinkedIn Company Pages of 2012. Since then, we’ve heard from a lot of you asking for tips on how to take your Company Page from good to great.

So what better way to answer that question than to hear directly from our best Company Pages. Here’s what they had to say:

We know that LinkedIn members are some of the most engaged professionals online. After all, you are involved in millions of conversations across LinkedIn day after day. That’s why we want to make it even easier for you to start those conversations, share knowledge with one another and ultimately become even better at what you do. We’re excited to introduce a new way for you to engage with your network through the ability to mention your connections and companies in conversations on LinkedIn.

How does it work? 

Did you know 5.7 billion professionally oriented searches were done on LinkedIn last year? Every day we see millions of professionals find others and get found through LinkedIn search. Whether you’re searching for people, jobs, companies or groups, we provide the most relevant results based on your professional identity, your network, and how the people in your network engage with LinkedIn.

Today, search on LinkedIn is getting even smarter and more streamlined. We’ve unified the search experience so you no longer need to search for people, companies, or jobs separately. Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies.