Linkedin Blog

LinkedIn Ads is a great way for members and businesses to deliver compelling and relevant opportunities to LinkedIn members.  Until now, these ads have only been available in English, however it’s always been our goal to expand languages across the 200 countries where we operate.

At LinkedIn we are focused on helping our members be more productive and successful on a daily basis. Your participation and that of your trusted connections is key to making this possible, whether you’re posting a job opportunity to your network or someone in your network is sharing ideas and feedback to your question. Millions of these interactions are happening everyday across the LinkedIn home page, Groups discussions, Company Pages, LinkedIn Today, and more.

How many times have you asked a peer or a colleague for a product or service recommendation? Imagine if we can make the advertising that you see on LinkedIn as relevant, timely, and useful by surfacing the wisdom of your network at the appropriate times. That’s why we recently announced changes to our privacy policy around how member actions may be shared with others.

We’re excited to announce today that we plan to roll out changes to the advertising platform across LinkedIn which will surface actions from your network, like recommendations and company follows. The focus is to deliver ads that are more useful and relevant to you.

Here are a couple of examples that illustrate these changes well. The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.

Since we released LinkedIn DirectAds last year thousands of LinkedIn members, from small businesses to consultants and job seekers, have purchased DirectAds to promote their business and services to other professionals on the site. With over 37 million members today, LinkedIn is a prime place to reach out to a targeted demographic of professionals.

Over time, we’ve collected great feedback from members who have purchased DirectAds and have gone to work addressing a number of their biggest requests. This past week, we rolled out a slew of new features for DirectAds that will allow you even greater flexibility in reaching out to your target audience.