At LinkedIn we are focused on helping our members be more productive and successful on a daily basis. Your participation and that of your trusted connections is key to making this possible, whether you’re posting a job opportunity to your network or someone in your network is sharing ideas and feedback to your question. Millions of these interactions are happening everyday across the LinkedIn home page, Groups discussions, Company Pages, LinkedIn Today, and more.
We’re excited to announce today that we plan to roll out changes to the advertising platform across LinkedIn which will surface actions from your network, like recommendations and company follows. The focus is to deliver ads that are more useful and relevant to you.
Here are a couple of examples that illustrate these changes well. The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.