Some of you may have read a recent post from our co-founder, Reid Hoffman, on his book “The Startup of You” (co-authored with Ben Casnocha). In the book, we’re introduced to a couple of interesting concepts on professional networking.
One of these is the idea of “IWe” – how the strength of your network out to the third degree magnifies your individual capabilities. It’s not only “who you know”, but also “who the people in your network know”. That’s the power of “I to the We” of your network.