How do you use LinkedIn?

May 1, 2007

Over the past few weeks, we've been hearing some great questions on LinkedIn usage (subscribe to questions on "Using LinkedIn") with the most recent thoughts coming from Valeria Maltoni (via Phil Gerbyshak). I am sure you have stumbled upon a plethora of similar feedback on our different products and services. Here are three posts that cover different features: LinkedIn Answers, Job Postings, and LinkedIn Reference Check. Read on:

Three posts on LinkedIn Usage

* Chris Pirillo: "Top Reasons to use LinkedIn"

While all celebrity bloggers deal with a slew of LinkedIn requests (more on that later), a few like Chris have tried out some of our recent features like LinkedIn Answers and here's what he got.

LinkedIn was one of the first “social networks” I ever joined, if I remember correctly.I noted their new “Answers” section and decided to pitch out a simple question: Why do you like and/or use LinkedIn? :)

The responses started to stream in.

Check out the responses from Chris' LinkedIn Network on his blog post. Feel free to leave a comment on your usage of LinkedIn Answers at the end of this post as well.

* Jason Calacanis: "LinkedIn hits a tipping point"

Jason is definitely well-connected within LinkedIn, with over 2000 connections currently. However, here's a post where he outlines his experience using LinkedIn's Job Posting feature.

Anyway, after sending that email/posting the job out last night I got back--I kid you not--250 emails. That's like a 10-15% response rate. Now, only 50 of them had to do with the job (the
rest were "how you doing!" kind of emails), but the 50 I got back were so fracking targeted it was INSANE.

* Guy Kawasaki: "Top 10 ways to use LinkedIn"

Here's an extremely valuable post for users on ten ways to maximize LinkedIn's effectiveness. Some of these usage tips center around solidifying your online brand identity (e.g. improve Google Page Rank, improve visibility, etc...) but he also highlights more recent and novel ways to leverage LinkedIn:

LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data.

What started off as a quintessential Top 10 post from Guy quickly led to a profile makeover, details of which you can find here. Check out Guy's totally refashioned LinkedIn profile here.

Here are a few other bloggers who address their favorite area of usage within LinkedIn: Jeremy Toeman (Live: Digitally), Steve Rubel (Micro Persuasion), Rick Broida (Lifehacker), Cameron Olthius (Pronet Advertising), and others...

In what other ways have you utilized our different product features? Feel free to continue sharing with us in the comments section.