4 AdAge LinkedIn stories on 1 day! March 17th, 2008

LinkedIn was mentioned in 4 separate articles in the March 17th issue of AdAge. While 4 of the pieces appeared in AdAge's TalentWorks (a job hunting/recruiting focused supplement), the other piece appeared in the Digital section of the publication.

My favorite article by far is "The New Way to Network for a Job.” Erik Sherman, the reporter, interviewed Brenley Brotman of Symantec, one of LinkedIn's Corporate Solutions customers. He also spoke to Wanda Anderson, another LinkedIn user.

Check out links to all 4 articles including links and a few quotes, which summarize the piece best can also be found below:

The Quick and the Defunct | March 17th, 2008

When it comes to finding new talent, Mr. Cantarella points to a favorite adage of Time.com Managing Editor Josh Tyrangiel: "Fish where the fish are." So the company uses sites such as Craigslist, Facebook and LinkedIn, along with more traditional networking tools.

The Very Fine Line Online | March 17th, 2008

The fact is, the social networking sites can be wonderful tools for the workplace. If you are a new-business director and while searching Linkedin, you discover that your college buddy is now Director of Marketing at McDonald's, I think you just found yourself a new best friend.

The New Way to Network for a Job | March 17th, 2008

The results are effective. "If I contact, say, 10 people on LinkedIn whom I'm interested in pursuing for a particular position in AutoTrader, I'd hear back from seven or eight of them," says Rebecca Loughlin, a senior recruiter at AutoTrader.com. "With phone calls, even one [reply] would be considered good.

Symantec's head of talent acquisition outlines specific examples of where LinkedIn works

Different networks serve different communities and uses. Mr. Coleman likens LinkedIn to an industry conference, whereas Facebook is a party situation, where you get to see people with their hair down. "Where LinkedIn is great, from our perspective, is [for positions paying] $75,000 or above," says Symantec's head of talent acquisition, Brenley Brotman. "If we wanted to do more entry-level, $30,000 to $50,000, some of those other sites are more effective to us.

And, Wanda Anderson, outlines the best way to benefit from LinkedIn | Use it!

To make social networking work, people on both sides of the search have to use it well. Individuals have to learn how to use the systems. Wanda Anderson, a marketing manager recently between positions, remembers being invited to join LinkedIn a year ago. "I didn't understand what it was," she says. Then her old position was eliminated, and she joined a traditional networking group and found herself getting one LinkedIn invitation after another. She's trying to get past her novice standing. "You don't understand what it means if you're not an avid user of it.

It's Time to Upgrade to You 2.0 | March 17, 2008

DEMONSTRATE DIGITAL PROWESS THROUGHOUT ANY JOB SEARCH - Find new ways to sell yourself. Describe case studies you've been part of. Have a website built and become active on LinkedIn and other professional social-networking sites. Creatives should have a DVD with examples of all forms of experience, including traditional media.