CrunchBase Integrates the Company Insider Widget

May 23, 2008

A few days ago, I blogged about the launch of the LinkedIn's Company Insider Widget. With a few lines of code, this JavaScript widget allows you to provide contextual relevance on companies to any reader of your site. In addition to sites like BusinessWeek and CIO Magazine, starting today, you will also see it installed on CrunchBase.

The Company Insider widget is a natural fit to a site like Crunchbase, a free directory of technology companies, people, and
investors that belongs to the TechCrunch family of sites. So, as you click through any of the 4460 companies listed on Crunchbase you should be able to see pertinent information such as the number of people in that company who are connected to you on LinkedIn.

Michael Arrington of TechCrunch says:

In the meantime, though, we’ve added a few new features to the product, including integration with LinkedIn
via their API. You can now click a button and see if you are linked to
any of the employees at any particular startup. The image to the left
shows Google, but you may be surprised to find a connection to someone
at even the smaller new companies we cover.

Here's an example:

LinkedIn's Company Insider Widget

If you'd like to install the Company Insider Widget for your blog or site, all it takes is a few lines of HTML code. Feel free to leave your feedback.