Finding two of your biggest clients on LinkedIn – Dave Smith, CEO Mediasmith

Continuing our series of posts on how LinkedIn has made a difference in users' careers, let's focus our attention today on the advertising industry. Dave Smith is the CEO of Mediasmith, a media planning and buying agency, who found two of his biggest clients on LinkedIn.

Here's what Mediasmith does (via LinkedIn Company Profiles)

The company offers emerging technologies consulting and implementation, search engine marketing and search engine optimization, media consulting, and audience development consulting and implementation services. It operates through TV, radio, print, out-of-home, and interactive media in the United States and internationally. The company was founded in 1989 and is based in San Francisco, California.

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LinkedIn User Snapshot

Who: Dave Smith, CEO of Mediasmith (San Francisco)

How: Imagine finding two of your biggest clients on LinkedIn, one of which turns out to be your single biggest piece of income. That was Dave's experience on LinkedIn, largely enabled by how he used LinkedIn. Hear him describe it in his own words below.

LinkedIn Tip from Dave

Using LinkedIn's WebMail Importer

• Use webmail import to see, in seconds, all the people you know who are already on LinkedIn. You can then select who you wish to invite to join your trusted network.
• Upload a contacts file from Outlook, Palm, ACT!, or Mac Address
• View our list of your colleagues and classmates that are already on LinkedIn.

(Source: LinkedIn Learning Center)