Fielding international PR opportunities - Jeffrey Taylor, Fleishman-Hillard
Parsing the significance of an incoming business inquiry can be tough. In the case of Jeffrey Taylor, he passed off a lead — who found him on LinkedIn — to the patent department, telling them, "Don't spend all that much time with this person — this is not a billable hour." When the patent rep returned two hours later, he let Jeffrey know, "They just gave us $250,000 worth of patent work!" Ostensibly the contract covered the hours required for the phone call.
"I'll get calls from Singapore or Malaysia," Jeffrey said, pointing to the international utility of LinkedIn. As one of his recommendations notes, "My company, based in Europe, uses Jeff and his firm as our primary bridge to the U.S. government." Jeffrey's profile enables people with PR needs to find him in Washington — and it enables him to reach out to other companies who may need representation in the nation's capitol. Following his $250K revelation on LinkedIn, Jeffrey made it a point to expand his network to encourage incoming opportunities.
LinkedIn User Snapshot
Who: Jeffrey Taylor, SVP, Fleishman-Hillard (Washington, DC)
How: Jeffrey wants to be eminently discoverable on LinkedIn to encourage incoming business. He's furnished his profile to reflect great credentials and recommendations from satisfied customers. His career covers about 25 years in Washington, and his professional summary illuminates the services Fleishman-Hillard can provide. With a robust profile, Jeffrey has an authentic platform through which he can reach out to new business opportunities.
LinkedIn Tip from Jeffrey
Be discoverable, build your network, reach out
• A robust summary and career history fill your profile with keywords that help people find you when searching LinkedIn
• Expand your network to accurately reflect the people you know and may do business with
• Research companies on LinkedIn to find out who you may know as an entrée to new business
Check out the Learning Center to learn more about using LinkedIn