Managing a focused business with LinkedIn: Jason Kilar, Hulu

January 26, 2009

A common temptation in building a company is to go after too many businesses at once. The best path to business success, according to Hulu CEO Jason Kilar, is the narrow one.

"I'm a big fan of companies that know what they want to be and stay to that," Jason told us. His online video service Hulu is a good example. The company's mission is "to help people find and enjoy the world's premium video content when, where and how they want it."

Jason extends his affinity for focused business to LinkedIn. "LinkedIn took a narrow focus on the whole social networking scene," Jason said, "and their focus was professional use cases." LinkedIn's unique purpose has helped Jason find business connections, qualified answers and talent ideally matched to his company.

Perhaps you could call that premium content too.

LinkedIn User Snapshot

Who: Jason Kilar, CEO, Hulu (Los Angeles, CA)

How: Jason uses LinkedIn to find connections, get answers and hire talent

LinkedIn Tips from Jason

Tap your network to help a focused business model thrive:

• Find an inside connection using LinkedIn Search or Company Profiles
• Find answers to tough questions by asking the broader network at LinkedIn Answers
• Find talent suited to your corporate culture by posting open positions on LinkedIn Jobs

Check out the Learning Center to learn more about using LinkedIn