Helping your contacts find you at the right time

[Ed. note: This is a guest post by Rob Gorrie, Founder of Adcentricity, on how LinkedIn provides him the right connections to like minded business professionals and how it has also brought him different opportunities since he joined. please note: check back in later tomorrow for video from last week's LinkedIn Tech Talk]

LinkedIn has been an invaluable resource for me and my colleagues at Adcentricity. Whether I’m connecting with potential investors, or helping my sales team with leads, the connection LinkedIn provides to business-minded people is a veritable goldmine.

Some of my most profitable connections have come from contacts via LinkedIn. For example, I have actually had potential tier one and two investors reach out to me to discuss a potential investment in my company, Adcentricity. From a sales perspective, I have received a number of senior executives in the agency business contact me to learn more about the Adcentricity model, while also fielding a number of requests from networks that would like to partner with us because they see the value we can provide to their business.

LinkedIn is also an invaluable resource to our internal sales team. Our sales guys use my profile to browse through the high-level contacts I know as lead sources. A friendly introduction from me through LinkedIn beats a cold call any day of the week.

In short, LinkedIn is different from other online social networking tools. Every contact is there for like-minded reasons: to connect and build valuable, lasting relationships. With a network as wide as LinkedIn, every contact you need is right at your fingertips.