Use Janrain Engage to connect your website to over 75 million professionals active on LinkedIn

Ed. This belongs to a series of posts on how professional websites and services are integrating LinkedIn functionality using the LinkedIn API. This post is from Tore Steen, VP of Marketing and Business Development of Janrain, a provider of user management solutions that enable organizations to build deeper, more valuable relationships with their users.

Did you know a new member joins LinkedIn approximately every second? All of these people could use their LinkedIn credentials to login to your website, share your content to their LinkedIn network and even post comments on your article or blog posts using their professional identity. In February, we made it easy for websites to offer sign-ups using LinkedIn accounts and in May, we added the ability to share user activity on a site with their connections on LinkedIn. Today, we are excited to announce several feature enhancements to Janrain Engage’s LinkedIn support utilizing LinkedIn’s new Share APIs.

When a user posts from your website back to their LinkedIn professional network, Janrain now passes richer content: an image thumbnail, the user’s title, the URL from your site and a description.

We have also enabled greater access to a user's LinkedIn profile data and connections which allows you to get to know your audience better and then present content that is more relevant to the individual user. To see the full list of profile data available when a user logins with LinkedIn, please see the Janrain Provider Guide.

A great example of a company offering LinkedIn for login is the online media division of The Business Journals, a division of American City Business Journals. Since deploying Janrain Engage in June, the nation’s largest publisher of metropolitan business journals has seen a 12% increase in site registrations across 40 online properties. Over 25% of the logins via Janrain Engage utilize LinkedIn. This not only speaks to the login preference of business users but also reflects their trust in the LinkedIn brand.