Introducing Dell’s improved LinkedIn Company Page, an evolution in social commerce

November 17, 2010

Ed. note: Since we launched Company Pages we've been overwhelmed with the response from companies and small businesses. Starting today, we'll be featuring posts from them. Today, we're glad to have Paul-Henri Ferrand, CMO of Dell Consumer, Small and Medium Business share his experience.

As a company that does more than 50% of its business online, Dell understands we are in a new era of e-commerce and shoppers have fundamentally changed their buying behaviors.

At Dell, we also see this shift towards social commerce as an incredible opportunity to continue building more powerful relationships with our customers. As a pioneer in the online space, we’ve been active in social commerce and support for some time with our Ratings & Reviews site housed on, our activity on Twitter and Business Solutions Exchange group on LinkedIn – all places where customers can easily share experiences and learn from the knowledge of their peers.

Last summer, in partnership with Intel, we launched the Business Solutions Exchange community on LinkedIn, allowing our customers to harness their collective wisdom to support purchase decisions. Our new Company Page on LinkedIn reiterates our commitment of participation in leading social platforms.

Dell’s new and improved LinkedIn Company Page

Now, we’re excited to announce that we’ve taken the next step in integrating online shopping with the social sphere – with a new Product & Services tab on our LinkedIn Company Page. Dell is one of the many companies leveraging this new LinkedIn feature, which allows LinkedIn members to publish recommendations that are then linked to their professional profiles.

Our new LinkedIn Company Page has been active since last Tuesday, and we’ve received recommendations for our products and services ranging from our 5-inch tablet, the Dell Streak to our PowerEdge servers and Precision Workstation solutions. While our other social commerce ventures tend to cater more to consumers and small-business customers, this new platform provides an avenue to directly reach and engage with all our customers from individuals to large enterprises.

Our new Company Page represents an opportunity not only for customers to learn from one another, but also for us to learn from them. At Dell, providing stellar customer experience is key. Our customers trust us to deliver technology solutions that help them do and achieve more at home, work, school or anywhere in their world. To effectively do this, Dell connects with more than 5.4 million customers every day — on the phone, in person, on and, increasingly, through social networking sites like LinkedIn.

Like with IdeaStorm and our other community properties on and off, we’re certain our LinkedIn Company Page will be a great platform to hear directly from our customers what they like about our products and services and where they feel we can improve. Even though it’s only been live for a week, I’m energized by the results thus far and eager to see what kinds of data we’ll be able to garner from this innovative platform.

With a Company Page of over 60,000 followers within the LinkedIn professional network, I’m anxious to see which products and services spark the most online conversations.

If you’re a Dell user, add your recommendations to Dell’s LinkedIn Company Page