Ads enhanced by the power of your network

June 23, 2011

At LinkedIn we are focused on helping our members be more productive and successful on a daily basis. Your participation and that of your trusted connections is key to making this possible, whether you’re posting a job opportunity to your network or someone in your network is sharing ideas and feedback to your question. Millions of these interactions are happening everyday across the LinkedIn home page, Groups discussions, Company Pages, LinkedIn Today, and more.

How many times have you asked a peer or a colleague for a product or service recommendation? Imagine if we can make the advertising that you see on LinkedIn as relevant, timely, and useful by surfacing the wisdom of your network at the appropriate times. That’s why we recently announced changes to our privacy policy around how member actions may be shared with others.

We’re excited to announce today that we plan to roll out changes to the advertising platform across LinkedIn which will surface actions from your network, like recommendations and company follows. The focus is to deliver ads that are more useful and relevant to you.

Here are a couple of examples that illustrate these changes well. The first is a recruitment ad that makes it easier for a job seeker to land a job by showing them people in their own personal network who could refer them directly.

This second ad example is from our self-service advertising solution called LinkedIn Ads. The ads show how public actions of your network, including product recommendations and the number of followers of that company, can help you decide whether or not you should take the time to learn more about the product or service. The personalized LinkedIn Ads will start rolling out today to a small set of members as part of a limited release.

We’ve created this new layer of personalized content in ads with your privacy and trust in mind. Your name and image is never shared with any advertiser. Furthermore, you always maintain full control over your privacy settings on LinkedIn, and can opt out of these ads anytime.We’ll be rolling out these personalized ads in phases over the next few weeks and hope that they add valuable and actionable insights to your LinkedIn experience.