At LinkedIn we are focused on helping our members be more
productive and successful on a daily basis. Your participation and
that of your trusted connections is key to making this possible,
whether you’re posting a job opportunity to your network or someone in
your network is sharing ideas and feedback to your question. Millions
of these interactions are happening everyday across the LinkedIn home
page, Groups discussions, Company Pages, LinkedIn Today, and more.
How many times have you asked a peer or a colleague for a product
or service recommendation? Imagine if we can make the advertising that
you see on LinkedIn as relevant, timely, and useful by surfacing the
wisdom of your network at the appropriate times. That’s why we recently
actions may be shared with others.
We’re excited to announce today that we plan to roll out changes to
the advertising platform across LinkedIn which will surface actions
from your network, like recommendations and company follows. The
focus is to deliver ads that are more useful and relevant to you.
Here are a couple of examples that illustrate these changes well.
The first is a recruitment
ad that makes it easier for a job seeker to land a job by
showing them people in their own personal network who could refer
This second ad example is from our self-service advertising
solution called LinkedIn Ads. The
ads show how public actions of your network, including product
recommendations and the number of followers of that company, can
help you decide whether or not you should take the time to learn
more about the product or service. The personalized LinkedIn Ads
will start rolling out today to a small set of members as part of a
We’ve created this new layer of personalized content in ads with
your privacy and trust in mind. Your name and image is never shared
with any advertiser. Furthermore, you always maintain full control
over your privacy settings on LinkedIn, and can opt out
these ads anytime.We’ll be rolling out these personalized ads in
phases over the next few weeks and hope that they add valuable and
actionable insights to your LinkedIn experience.