Rocking Headlines—and Footwear

August 29, 2011

Ed. note: This is a continuation of our series of blog posts featuring our colleagues’ stories. Today, we hear from Krista Canfield, a senior corporate communications manager about her journey at LinkedIn. Oh, and did we mention her shoe collection is just as impressive as her resume?

Storytelling is my true passion. Well, that and a great pair of shoes. At four years old I got my first fancy footwear, a pair of ice skates. After balancing a competitive figure skating career and the life of a regular public school kid for fourteen years, I decided to head off to college and pursue another passion, journalism. So I shifted gears and landed at Syracuse, focusing on finance and broadcast journalism. Back then I could only dream of working in the CNN newsroom or at The New York Times. But in my role today in our corporate communications team, I’ve been lucky enough to do both.

It’s definitely been an adventure getting here, but I’m not one to shy away from a challenge (you should see some of the heels I can walk in!). I took my first reporting job in South Dakota and didn’t even know what a tornado siren was. By the time I decided to head west, I was actually the one chasing storms, and news stories, in the KDLT-TV news truck.

Soon enough I was ready to try something new and California was calling. Instead of being in front of the camera, I decided to give public relations a try since my skills would translate well. While I was figuring out my way, and loving the small firm I worked for, I found myself using LinkedIn to ask my network questions. A former client took note that I was actively using LinkedIn products, and when I returned from a vacation (visiting off-the-beaten-path spots in London and Paris that LinkedIn members had suggested), she’d reached out asking if I’d be interested in working for LinkedIn.

I took a leap of faith, not having a clue that in a few short years we’d grow many times over. Since we were little known when I started — people were constantly thinking I was from Lincoln, the car manufacturer — I came in excited about the thrill of the hunt, ready to prove myself and highlight amazing success stories about our business and our members. I’ve been able to do just that with a few thousand PR stories, and I’ve been given the creativity and control to launch some exciting programs as well (like our international PR efforts in Brazil and Canada).

In fact, one day, I was chatting with the data team and realized we were sitting on some really unique insights. One thing led to another and before I knew it, our insights about the most overused resume buzzwords were in headlines everywhere. I continue to work with this team to uncover other useful nuggets that can help our members be smart about networking, job hunting and even nabbing that next big promotion.

Through LinkedIn for Journalists, thousands of journalists around the world have learned how they can leverage LinkedIn as a reporting tool. I happened to share with some reporters that LinkedIn can help you get information for a story — or even break one. Now I get to travel the country showing off my fabulous shoes, while teaching reporters how LinkedIn can empower them in their jobs.

And at the end of the day, I kick up my heels and count myself lucky that I’m getting to do what I love — tell truly compelling stories about real people.