Inside look: LinkedIn Today Redesign

May 16, 2012

You may have seen that we recently made some changes to LinkedIn Today, our social news product. We've not only made the product easier to navigate, we've completely re-imagined the look and feel, so you can get quicker access and customized ways to consume the news that matters most to you.

One of the key design principles that drove the approach for the visual change was to simplify the experience; creating an elegant, delightful and customized experience for news consumption.

Simple and Engaging Interface

One of the core focus areas for LinkedIn Today has been to design a user interface that is engaging and simple to use. The default magazine theme layout creates a nice page hierarchy that allows users to quickly scan and identify the most interesting and relevant news and content.

It also gives users an overview of who’s sharing articles in your network – a great way to find like-minded people. Users can use the “Share” and “Save” buttons to share in their network in a timely fashion and save articles for reading later.

Easier Customization Experience 

You'll also notice that we've made changes across the product experience to offer further customization of news so that members can receive the most timely and relevant news impacting their peers and industry. You'll see this when you click on the “Customize your news” tab on the right hand module, as well as when you click on the gear setting icon on the upper right corner of the page. Those links will lead you to the news setting page where you can easily follow more industries & sources, as well as change the news email settings.

We know that having access to realtime information and insights can be just the competitive edge you need to deliver a productive meeting as well as help you be empowered for your workday. And we're thrilled that we're able to keep coming to you with new ways to make it even easier to be more productive and successful.

As you can imagine, we are continually enhancing the news experience on LinkedIn. In the meantime, we look forward to hearing what you think about the new streamlined experience.